Brands built
for the human
experience.
Many organizations do meaningful work but struggle to get the support they deserve. It’s usually because their messaging and materials don’t make people feel anything, and people have to feel something before they’ll notice, understand, or take action. I uncover the story that sets organizations apart and translate it into words and visuals people won’t forget.
the brand strategist for mission-driven organizations that want to sound good, look good, and keep the good work going.
Organizations
served
20
% of clients come
from referrals
90
13
+ years of experience
recent projects
rebuilding communications from the ground up
Communications audit, messaging architecture, brand narrative, newsletter content
With strong public school options nearby, no in-house communications lead, and no clear answer to “what makes us different,” Milwaukee Jewish Day School needed strategic communications, marketing, and branding guidance. After a full audit and internal discovery, I defined messaging pillars, then built templates, editorial standards, and an enrollment marketing plan a lean team could sustain.
building a brand as good as the business
Competitive analysis, brand narrative, website copywriting & design, visual identity
For nearly a decade, this Mill Valley waxing studio and boutique thrived on word of mouth, with a warmth and personality its brand never conveyed. A competitive audit showed no one in the market owning that territory, so I built the positioning around it: waxing you’ll actually look forward to. From there, I led messaging, art directed a new identity, created brand guidelines, and redesigned the website to finally match the business.
making a clear case for giving
Content strategy, donor communications, email & newsletter content, project management
Like many school foundations, Tam High Foundation’s challenge was helping families understand why their gift matters. Partnering with the board chair, I led strategy and content for the annual fund. I built a communications calendar so outreach followed a deliberate rhythm, then wrote appeal letters and newsletters grounded in real impact stories and clear evidence that the campaign touches every student. The result: a consistent voice and a message families can rally behind.
services that strengthen your story
Research &
Discovery
Good strategy starts with listening and learning. I uncover the unique story underneath the work and why people should care.
messaging &
positioning
I give your team a clear, confident answer to “why us?” and the words to say it across touchpoints.
Design that looks like you and nobody else, built to stay consistent and unforgettable.
visual identity
& design
ongoing
partnership
A strategic partner who knows your brand inside and out, for the moments when you need an extra set of hands.
let’s work together
I’d love to hear what you’re working on. Book a free, no-pressure call to talk through your goals and how I can help.