We build
brands people remember.
Prospect Co. is a branding and strategic communications agency for organizations doing extraordinary work with an ordinary brand.
Many organizations have complex stories to tell, limited internal capacity, and too much at stake to settle for generic. We uncover what makes an organization uniquely different and turn it into a brand that moves people to action. Our process is rooted in deep research and discovery; we work alongside your team, inside your world, long enough to know your organization and how it should show up. At Prospect, you get the strategy and the creative that brings it to life under one roof—both built to carry across every touchpoint and hold up over time.
20
Organizations
served
90
% of clients come
from referrals
13
+ years in brand strategy & strategic communications
WHAT WE DO
Brand audits & assessment
Landscape analysis
Audience analysis
Competitive analysis
Leadership workshops
Surveys & focus groups
RESEARCH &
DISCOVERY
Messaging architecture
Brand narrative
Content strategy
Website copywriting
Donor & development communications
Email & newsletter content
BRAND POSITIONING
& MESSAGING
Logo design
Color & typography
Brand guidelines
Communications design
Annual reports & publications
Ads & campaign materials
Presentations & collateral
VISUAL IDENTITY
& DESIGN
Brand direction
Project management
Design execution
Transition coverage
Launch communications
Hourly or retainer
ONGOING
PARTNERSHIP
CASE STUDY
RUSH Sim Center
The RUSH Center for Clinical Skills & Simulation delivers advanced, simulation-based training for interprofessional healthcare teams and practitioners across disciplines and experience levels. Despite its exceptional offering - state-of-the-art facilities, expert faculty, and strong outcomes - its visibility did not match its impact. We were brought in to articulate a compelling, differentiated position, translate complex technical excellence into accessible, persuasive messaging, and develop high-impact assets that could scale both visibility and credibility.